Today watch-Absolut Vodka AD-Doing Things Differently Leads To Something Exceptional

Here is the advertisement of Absolut Vodka. The idea of this advertisement are really good. they finally creates this phrase, “Doing Things Differently Leads To Something Exceptional".Its means that when we do/try something difference or make some difference will leading us to archive something that we unexpected.Actually i dono what the means of "exceptional" ,and i did found the word--it means (unusual; extraordinary)...lol^_^
Here the LINK <<<< for the making of "Things"